Tim Baker
Digital Strategist. Early Adopter. Music Lover. Apple Fanboy. Gadget Geek. Vodka Sauce Aficionado
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- Vice President, Digital StrategyMarketing and Advertising | Greater New York City Area, USSummary
Highly passionate and creative digital strategist with best-in-class social media expertise. Proven leader with experience creating integrated digital and social media strategies across multiple sectors of business, including B2B, B2C, Investor Relations, Corporate Communications, Capital Markets, Life Sciences and others. Innovative, out-of-the box thinker with proven, measurable results. Early adopter, extremely personable and a team player.
I have been using the internet to communicate since I was a child. From the first time I used the dial-up modem on my father's PC to connect to local BBSes, I was hooked. Digital communications runs through my veins and experiencing the growth of the internet from the ground up has given me a unique perspective on how people connect and the best ways to tap into those conversations.
Specialties: Social Media Marketing, Online Marketing, Digital Marketing, Search Engine Optimization, SEO, Record Promotions, Music Publishing, Artist ManagementExperience- Oct 2011 - PresentVice President, Digital Strategy / MWW Group
I create and execute digital strategies that help some of the world's largest brands connect with their target market. Incorporating detailed analytics and metrics, I help clients find the true value in social media and digital communications to maximize their ROI. I oversee a team of very talented strategists and associates to create ongoing dialogue between brands and their audience while finding new and innovative ways to keep them talking.
- Aug 2009 - Oct 2011Vice President, Digital Strategies / Financial Dynamics
Created and executed social media, SEO and digital marketing strategies to a wide variety of domestic and international clients. Responsible for all social media advertising planning, buying and optimization. Oversaw a team of strategists and associates across offices in New York, Chicago, Washington D.C., Boston and Brussels. Client-facing lead and company thought-leader at industry trade shows and publications on all business related to social media marketing. Directly involved with the technology and programming teams to provide enhancements and strategic recommendations to mobile applications, website designs and other creative initiatives.
- Feb 2006 - Aug 2009Manger of Online Marketing and Social Media / Wake Entertainment Group
Created and implemented social media strategies and marketing plans for a wide array of clients within the music and entertainment industry. Responsible for the strategic creation of fan building and buzz generating campaigns as well as direct response marketing initiatives across multiple platforms. Hired and oversaw all outside vendors and creative resources utilized by the company.
- Sept 2002 - Dec 2005Director Online Marketing & Social Media / Krebs Communications Corp.
Responsible for digital marketing strategy for entertainment clients in the fields of music, theater and film. Created inventive ways to maximize the use of digital communications to reach a targeted audience in a time when “social networking” was not yet a buzzword. Oversaw a team of junior marketing associates and interns.
- Dec 2001 - Sept 2002Promotions & New Media Assistant / McGathy Promotions / In De Goot
Worked directly under the Director of Marketing with formulating and implementing online marketing campaigns. Utilized online message boards, street teams, email and direct marketing programs to effectively drive fan growth, album sales & concert ticket revenue for such artists as 3 Doors Down, Puddle of Mudd and Chevelle.
Education-
1997 - 2001State University of New York College at OneontaBachelor of Arts in Music Industry
Activities: DJ & Production Director for WONY 90.9 FM Radio, Music Industry Club, Songwriters Club
Additional Information-
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Tweets
- How can we continue to live in a world where "Dancing With the Stars" celebrates 300 episodes?
- RT @RonRuggless: Two to Watch | Instagram & Vine poised as hot platforms for restaurants, Tim Baker of @MWWGroup tells #NRAshow
- With @ajessup getting ready for our panel on social media marketing and profitability at 3pm! http://t.co/YFJLHJYaM6
- RT @mydigitalcoco: Some Sun #NRAShow educators: @AmyMyrdalMiller @IAmTimBaker @rdublife @CostelCoca @Siegelheim @DonMFox @deniseleeyohn @Gr…
- "Rebellion (Lies)" has to be one of the 100 best songs ever written.
- Kool & the Gang are at this @NRAshow party - pretty bad ass! #NRAshow2013
- Look for @jcohenpr and I - we're the ones totally underdressed for this event! (at @Radisson Blu Aqua Hotel) http://t.co/WnzsC7xvGY
- Thanks to French Confection Bakery for the free cake! #nrashow2013 http://t.co/RDaROMulO8
- Yankee Hotel Foxtrot http://t.co/b7ZvWZyRMN
- Every establishment on Earth needs one of these beer pong arcade machines. #nrashow2013 #nra2013 @… http://t.co/j9aP4LG96z
- Alfredo sauce fountain Awesome. https://t.co/qhzoq0r54f
- Come see our nrashow panel on social media marketing and profitability tomorrow at 3pm! #nra2013… http://t.co/X7k5ud7V2q
- Joe sampling literally everything at the Chobani booth! #NRA2013 https://t.co/YayiNsoP6h
- Caffeinated Ice Cream. Best invention ever. @ National Restaurant Association Show 2013 http://t.co/tbpWvp1ONk
- National Restaurant Association 2013 (AKA The GOOD NRA!) (@ McCormick place grand concourse w/ 2 others) http://t.co/bAu0BJmEAB
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Posts
This is what happens when @zachmolinaro uses my office for storage. (Photobomb by @jnettelfield) (at MWW Group)
I think I’d be less surprised to see an actual jaguar riding the train than I was to see a fan.
- This new Cold War Kids single is AMAZING!
(No streaming audio available)0 plays - This song came on shuffle just now and reminded me of how much I love it and its associated music video: http://www.youtube.com/watch?v=MVGgGW1ZalY
(No streaming audio available)0 plays - 3 plays
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Recent Tracks
- Crackdown by Grant Lee Buffalo
- Grace by Grant Lee Buffalo
- Arousing Thunder by Grant Lee Buffalo
- America Snoring by Grant Lee Buffalo
- Heroin - Album Version (Stereo) by The Velvet Underground
- Venus In Furs - Album Version (Stereo) by The Velvet Underground
- Femme Fatale - Album Version (Stereo) by The Velvet Underground
- I'm Waiting For The Man - Album Version (Stereo) by The Velvet Underground
- Youth by Daughter
- The Truth Is a Cave by The Oh Hello's
The Smashing PumpkinsColdplayU2StarsFrightened RabbitPavementRyan AdamsYo La TengoR.E.M.JamesPearl JamNeko CaseThe CureDave Matthews BandThe BeatlesCounting CrowsSigur RósRadioheadWe Are AugustinesDeath Cab for CutieEelsWilcoThe Hold SteadyMates of StateThe NationalJónsiBon IverRegina SpektorNine Inch NailsCalifoneTravisShe & HimPassion PitJimmy Eat WorldThe Rolling StonesPhoenixSaves The DayMorrisseyThe Dangerous SummerA.C. NewmanMobyMetricNirvanaShout Out LoudsAimee MannM. WardOf Monsters and MenPelaBen LeeThe Streets- 52 plays
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