Vice President, Digital Strategy
Marketing and Advertising | Greater New York City Area, US
Highly passionate and creative digital strategist with best-in-class social media expertise. Proven leader with experience creating integrated digital and social media strategies across multiple sectors of business, including B2B, B2C, Investor Relations, Corporate Communications, Capital Markets, Life Sciences and others. Innovative, out-of-the box thinker with proven, measurable results. Early adopter, extremely personable and a team player.
I have been using the internet to communicate since I was a child. From the first time I used the dial-up modem on my father's PC to connect to local BBSes, I was hooked. Digital communications runs through my veins and experiencing the growth of the internet from the ground up has given me a unique perspective on how people connect and the best ways to tap into those conversations.
Specialties: Social Media Marketing, Online Marketing, Digital Marketing, Search Engine Optimization, SEO, Record Promotions, Music Publishing, Artist Management
2011 - Present
Vice President, Digital Strategy / MWW Group
I create and execute digital strategies that help some of the world's largest brands connect with their target market. Incorporating detailed analytics and metrics, I help clients find the true value in social media and digital communications to maximize their ROI. I oversee a team of very talented strategists and associates to create ongoing dialogue between brands and their audience while finding new and innovative ways to keep them talking.
Vice President, Digital Strategies / Financial Dynamics
Created and executed social media, SEO and digital marketing strategies to a wide variety of domestic and international clients. Responsible for all social media advertising planning, buying and optimization. Oversaw a team of strategists and associates across offices in New York, Chicago, Washington D.C., Boston and Brussels. Client-facing lead and company thought-leader at industry trade shows and publications on all business related to social media marketing. Directly involved with the technology and programming teams to provide enhancements and strategic recommendations to mobile applications, website designs and other creative initiatives.
Manger of Online Marketing and Social Media / Wake Entertainment Group
Created and implemented social media strategies and marketing plans for a wide array of clients within the music and entertainment industry. Responsible for the strategic creation of fan building and buzz generating campaigns as well as direct response marketing initiatives across multiple platforms. Hired and oversaw all outside vendors and creative resources utilized by the company.
Director Online Marketing & Social Media / Krebs Communications Corp.
Responsible for digital marketing strategy for entertainment clients in the fields of music, theater and film. Created inventive ways to maximize the use of digital communications to reach a targeted audience in a time when “social networking” was not yet a buzzword. Oversaw a team of junior marketing associates and interns.
Promotions & New Media Assistant / McGathy Promotions / In De Goot
Worked directly under the Director of Marketing with formulating and implementing online marketing campaigns. Utilized online message boards, street teams, email and direct marketing programs to effectively drive fan growth, album sales & concert ticket revenue for such artists as 3 Doors Down, Puddle of Mudd and Chevelle.
State University of New York College at Oneonta
Bachelor of Arts
Activities: DJ & Production Director for WONY 90.9 FM Radio, Music Industry Club, Songwriters Club